Holiday Cheer

Had some fun with our sign out front this morning...

After-Holiday Sale

OK, we know Chanukah is still going on and Christmas and Kwanzaa haven't even come yet and we're not even sure when Festivus starts and ends, but we're starting our After-Holiday Sale early - mostly so we don't have to come in just to post a sale during our own holiday celebration at home.

So now through whenever we decide it's time to stop, we've got our sale going on. We're doing something a little different on this sale so be sure to read it carefully. Unfortunately, there are always exclusions...

We Want Your Swag!

After receiving a whole box full of awesome club swag from the CNYJEP club this morning, I thought it would be fun to decorate our showroom with club swag from around the country.

So, send us some good swag and we'll dust you back. Decals, hats, shirts, whatever you have. We'll send out bunches o' stickers from our shop and if you send some really cool stuff, we'll send you a t-shirt, too :)

Yeah, we're sort of begging for swag, but hey, y'all do it to us all the time, right? :) Besides, it's all in the name of good 4x4 spirit!

Send to:
4x4ROCKSHOP
10699 Old Hwy 280
Bldg. 8B
Chelsea, AL 35043

Kilby Sale - Have We Lost Our Minds?

Enjoy our latest newsletter, which contains our Kilby Sale info and lots of other nice goodies.

CLICK HERE

Bully Dog Promotion

We're really trying to stimulate things 'round here, so we're offering up 4x4ROCKSHOP coupon codes for future purchases when you buy select Bully Dog products. No, not some outdated piece nobody wants anymore. This is the latest, greatest, bestest stuff they've got - the PMT, the Triple Dog and the E3!

As always, we have FREE SHIPPING on them but right now, we'll dust you with coupon codes for the following...

PMT - $50
Triple Dog Diesel - $25
Triple Dog Gas - $25
E3 Diesel or Gas - $25

RECON JK LEDs - New Lower Price!

We are now direct with RECON. Because of this, we have lowered the pricing on the JK LED lights to $99.95 with FREE SHIPPING! We will also be adding the entire RECON product line to our site shortly.

Order here

Rubicon Express Holiday Shipping

FYI, no Rubicon Express parts will ship between December 24th and January 5th, 2009 due to holiday closure.

Awesome Kilby Enterprises Sale!

We've teamed up with Kilby Enterprises to make your holiday season rock! Nobody wants to hear any more about prices of steel, prices of gas, prices of shipping. Enough already!

Here's our bailout package! Buy any Kilby TrailBoss item for your Jeep TJ/JK/YJ/KJ/CJ/XJ or Dodge Ram over $100 and get FREE SHIPPING throughout the month of December! That's a sweet deal. The only ones who'll get rich on this deal is those guys at FedEx.

We just want to move some product out the door before the year's over. While many items are in stock, please allow 1-2 weeks for batch-production prior to shipping.

Order Trail Boss here

Oh, and if you're looking for the finest Onboard Air system on the planet, all Air Boss kits are only $1049.95 and they SHIP FREE, too! That's a HUGE savings over the regular price!

Order Air Boss here

WARN News

WARNing! We just got notice from Warn that they will begin a Minimum Advertised Price policy on January 1, 2009. This will most likely mean a price increase of just about everything we sell. We do not have details yet, but we are very competitive on the line, so we have reason to believe that our prices will go up at that time.

Our New Facbook Page

Oh the trendiness never stops here at 4x4ROCKSHOP! Now, you can visit us on facebook and do all the things facebook peeps do, like write on our wall, join our discussion board, add us as your friend.... Oh boy!

http://www.facebook.com/pages/Chelsea-AL/4x4ROCKSHOP/38784520783?ref=s

Gobble Up The Savings!

The holiday season is on, baby! We sent out some specials in our newsletter today that you might want to see, so be sure to read that. In addition, we've got a 5% off sale going. Be sure to read the exceptions, blah blah blah blah blah

Have a great and safe holiday!

Woof - Now Carrying Bully Dog

Bully Dog is #1 in Performance and we're #1 in getting you the parts and accessories you need for your rig! So we now have the entire Bully Dog product line on our site. What's more, right now, all but 2 parts have FREE SHIPPING and everything is priced at 15% Off!

Bully Dog has goodies for the Big Three diesel trucks, as well as major gas truck brands, VWs and even John Deere! So check it out here...

Veterans' Day Sale

Time for another sale! Yes, the hits just keep coming and coming!

ReadyLift Now Online

We are now carrying the full line of ReadyLift leveling and suspension kits on our site. Most kits ship same/next business day and have FREE SHIPPING!

These are fabulous kits. There are cheaper kits on the market but when you compare the quality like we have here in our shop, the difference is obvious.

Kits are available for all major truck brands and there are even Jeep, Xterra and FJ Cruiser kits!

Check 'em out

Vote For Savings!

Ah, what the heck, here's a coupon code for 5% off. Some exclusions apply, of course.

Coupon Code : VOTE5

Exclusions: Edge, MSD, Superchips, Rubicon Express, AEV, JKS, Poison Spyder, Shrockworks, VANCO, winches, combo deals, financed deals or packages, tires, wheels, freight, gift certificates, previously-negotiated deals, specials or backorders.

Yay Phillies! Boo Philly!

I am very excited that the Phillies won the World Series this week. I grew up at Veteran's Stadium. We had season tickets for the Phillies and the Eagles, as well as the Flyers and '76ers, who played at the nearby Spectrum back in those days. It's been ages since my personal exodus from Philly but I'll never forget some of the great sports moments my Dad and I shared there.

We were there in 1976 for the MLB All Star Game. Sure, we were just under the scoreboard in center field in the bleachers, but we were there and I still have the program to prove it. We were there when the '76ers won in 1983. Just don't rat me out for skipping school to go to the victory parade, ok?

But the one I remember most is when the Phillies won the series in 1980. I'll never forget ol' Tugger and his mit bouncing off of his leg after striking out Willie Wilson with the bases loaded to win the series.

One thing that always comes to mind when recalling these moments is the crowds. Broad Street was always awash with crazed, drunken mobs after the games. If you were smart, you didn't park your car in a major aisle of the parking lot and if you had more than one car, you took the one you cared least about - just in case.

So why bring all this up? Because a guy named Ted Passon had the misfortune of parking his car in the wrong place Wednesday night. The mob hit the street and turned Ted's '89 Gallant over on its back. Lame! Ted's a videographer and did not have enough insurance to cover the damage on the car (vandalism) and AAA wouldn't cover the wrecker to come out and flip it over (causing even more damage to the car).

Anyway, Ted's started a blog of his own, both calling out the thugs that turned over his wheels and also asking for donations to help him repair his chariot. You can check the site out here.

Now I know if this guy had a Jeep or other 4x4 you guys would be all over it, but maybe you still want to help out somehow.

Regardless, I'm thinking what a fabulous PR opportunity this could be for the Phillies ball club and their major sponsors. Are you listening guys?

Off Road Only UTURNs - $549.95 Shipped!

ORO is having a holiday sale on UTURNs! Now through 12/31/2008 they are $549.95 SHIPPED! That's $100 off! If you've got steering issues on your Jeep TJ this is the kit for you!

NEW!!!
Tie rods are now SOLID 1.375" chromoly, and the Draglinks are now solid 1.25" chromoly.

Operators are standing by.
http://www.4x4rockshop.com/Scripts/prodView.asp?idproduct=10028

What? Another Move?

Yes, it was just 13 months ago that we moved into our shop here in Chelsea, Alabama. Well, it seems that we're going to move again next month! Not far, though, just about 100 feet. The building next to ours has become available and we are planning on moving as soon as we make the alterations to the building. Very exciting! We'll have double the space there and great visibility from the street. It's definitely a future-positive move as we struggle to survive in this awful economy. But we're having faith and doing it anyway. :)

Be a Motorsports Video HERO!

Man is this thing cool! Ever want to shoot your own driving videos? You know, hang a camera off the side of the rig and hit the trails, all the while shooting your monster mudders climbing over the big rocks?

Or maybe you're more of the renegade biker type who likes to blaze through town at 3am and put it on YouTube?

Regardless of what you're into, the new GoPro HERO is right up your alley. We've got them in stock in both the normal 54 degree version and also the 170 degree wide angle version. These things are way cool. We found a 2GB SD memory card for under 12 bucks this morning and it will hold almost an hour of 30fps video!

The HEROs come with a super sucker windshield mount and lots of extra mounts so you can put the camera in different places - even your helmet! Oh yeah, and even a waterproof enclosure!

We shot a 12 minute driving video today that was about 450MB. We then converted it down to 70MB and then uploaded it to www.rockcrawlertv.com to check the quality. It's still darned good, even after 2 down-converts. Sweet!

These are ready to ship now!
Standard HERO - $179.95 Free Shipping
Wide Angle HERO - $199.95 Free Shipping

Another One Bites the Dust

Argh! Another great company has bitten the dust. This week it's Poison Spyder Customs. It's a real shame to lose these guys. We were one of their very first dealers when Clifton Slay started up his company.

While the road to growth had not been smooth and delivery times suffered, we stood by Poison Spyder because of their great products.

Unfortunately, it seems the economy and the general off-road market environment was not kind to them and they have discontinued their entire product line, except for their beadlock wheels, chassis and apparel.

We'll miss you guys. :(

If you'd like to know more, you can read a thread started by Clifton Slay here.

Bikers for Babies Follow-Up

Well, the ride was a great success! I raised lots of money for march of dimes and had a great day on the bike. My tour for the day was just over 350 miles! My back side's a little sore but it was all worth it.

While I was there I met Dee Snider, who is one of the celebrity spokespersons. I asked him what his connection was other than he's a biker and thought it was a good cause. It turns out that two of his four kids spent time in NICU when they were born. Both made it out alive.

I told him he was fortunate, as my son did not and showed him my helmet. On it I painted "Today I ride for Daniel. June 3-16, 2003"

He was definitely moved by it and was happy to pose for the photo you see here. Thanks for all you're doing Dee.

In case you missed it, my fundraising page is still ongoing here.

Columbus Day Weekend Sale Thingy

Yes! Another post. Two in less than 24 hours! Why? Because, well, we're not always the sharpest tacks in the box and we just realized that Monday is Columbus Day. Yes, you Government types will get the day off. Hurray, you! The rest of us, however, still have to work. But that doesn't mean it can't be fun.

While the world market screams for mercy and gas prices fluctuate hourly and the Dow plunges, we're doing our part to help by offering up a 5% Off Discount Code good through this coming Monday the 13th.

Just enter the code COLUMBUS on the cart page. But do pay attention to those darned exclusions, listed below. If you're not eligible, your code will not be honored.

This Stuff Has To GO!

This Stuff Has Got To Go!

The boss (me) says we've had this stuff here too darned long. Who ordered all this stuff anyway? (cough cough) Seriously, though, some of this stuff is overstock and some is end of season stuff and some is just what were thinking putting this on the shelf stuff. Regardless of what it is, it's all new in the box and at super duper gotta-go prices. So take advantage now while supplies last.

We have got to get this stuff off the shelves! It's either odd-ball stuff that's been here too long or it's season-end type stuff we just want out of here. A lot of this stuff is just covering our cost on the parts + UPS. Quantities definitely limited! While supplies last...

Smittybilt Sure Step Side Bars - TJ - Black $139.95 SHIPPED
http://www.4x4rockshop.com/Scripts/prodView.asp?idproduct=13901


Spidertrax Wheel Spacers

WHS-012 JK 5-5 to 5-5.5 Spacer/Adapters - $85 FREE SHIPPING

http://www.4x4rockshop.com/scripts/prodView.asp?idproduct=11513

WHS-011 JK 5-5 to 5-4.5 Spacer/Adapters - $85 FREE SHIPPING

http://www.4x4rockshop.com/scripts/prodView.asp?idproduct=11512


Superior JK Gears

1 Set - D30513RJK (Dana 30 Front 5.13) - $159.95 FREE SHIPPING

http://www.4x4rockshop.com/scripts/prodView.asp?idproduct=12365

1 Set - 35-2052 (Dana 44 Rear Installation Kit) - $159.95 FREE SHIPPING

http://www.4x4rockshop.com/scripts/prodView.asp?idProduct=13902


BesTop

- You'll have to call to get these prices

52525-15 - TJ Header Bikini - Black Denim - '97-'02 - $67 Free Shipping

52580-35 - JK 2 Door Bikini - Black Diamond - $75 Free Shipping

Lange Hard Top Hoists

1 Set - #014-388 - '60-'06 Jeeps - $120 Free Shipping ($49.95 off) Call to Order

MICKEY THOMPSON WHEEL PACKAGES - BOTH SETS ALSO HAVE $150 MAIL-IN REBATES!!!

These are STILL here! Let's make a deal!

We've got a couple of Mickey Thompson packages ready to go for you 5 on 4.5" backspace guys (Jeep TJ/YJ/XJ)...We've got these way marked down because they have GOT TO GO! We can even offer 12 months 0% to those you qualify through 10/14/08!

THIS IS AT-COST FOLKS! PAYING CASH? SAVE EVEN MORE!

The one on the left -

$1849.95!!!

Baja MTZ LT315/75R16 (35") on Classic Lock 16x8 wheels

The one on the right:

$1599.95!!!

Baja MTZ LT305/70R16 (33") on Classic II 16x8 wheels

And remember, we're

ALWAYS only 5% Sales Tax

when you pick up in the store!

While supply lasts. One of each package in stock at time of post. Ask about other packages (any make/combo)

Store pickup or local delivery only

More on Pies... and Recycling

OK, for the last time, here's another plug for my pie-making skills. Yes, I'm a "Renaissance Man." Just ask the Shelby County Reporter. Read all about it here.

Anyway, today, the newspaper was here again to shoot still another story with me in it. Boy am I getting popular! So I figured I ought to clean up the joint a little bit. Part of that was taking out the recycling.

Our town, Chelsea, Alabama, has a gigantic recycling bin at City Hall for us all to use. Too bad we don't get curb-side pickup, bet at least we can recycle our paper, cardboard and cans, right? I'm happy to do it even if means having to pack it all up and take it down the road.

Today was the day an since it's so beautiful out, I decided I'd take the Scrambler. I do wish Jeep still made something like the Scrambler because they were just so darned handy...

All Hail The Pie King!

Just thought I'd share a little bit of some personal news. This last week we spent almost every night manning our booth at the Shelby County Fair, here in Columbiana, Alabama. Now if you ain't from around here, the county fair is the real deal. We're not just talkin' rides, games and greasy food. Oh, no, the county fair's got exhibits and competitions for everything from livestock to canning to quilts to photography and, my favorite, baked goods.

Since last year, I sort of joked about entering a pie in the county fair. I mean, really, though, could a Jeep shop owner actually stand a chance against seasoned white-haired ladies?

I decided to find out.

So, last Sunday I spent about five hours baking pies. I entered an apple pie and a pumpkin pie. Judging was on Monday - the first day of the fair.

I won...twice!

That's right, this ol' grease monkey took 2nd place for my apple pie and 3rd place for my pumpkin pie.

Oh, and as a bonus, our booth with my Jeep in it, took a 3rd place ribbon, too!

Yes, that's right, he can build a 4x4, chain saw a tree or bake a really yummy pie.

Hunting Season is Here - Now Carrying CamoWraps

Hunting season is upon us and down here in the South, it's very evident. We are now a CamoWraps dealer and can get anything you want, from full wraps, to accent kits to decals. We've used the competition and we like the look of the CamoWraps print the best.

CamoWraps comes in all of the favorite patterns like Realtree and Mossy Oak and many more.

You can view all of the patterns here:
http://www.camowraps.com/patterns.php

Just let us know what you want and we'll get it right out. Most kits ship within 48 hours. Of course, you can also bring your rig to the shop for us to install it for you.

Still Another Rebate - BesTop!

Boy, the rebates are flodding in lately. Kind of a sign of the times, really. Everyone's trying hard to make a sale these days.

Anyway, here's the scoop...

Via Michelin X-970 GPS - ONLY $189.95!!!

We're overstocked on the Via Michelin X-970 GPS Units. They work nicely. I've been using one in the store for a demo...

$189.95 shipped. Compare at Amazon - $349.95!

N 33° 20.714 W 086° 38.393

N 33° 20.714 W 086° 38.393

Oh We're Media Nerds Today

Today, we bring you two very exciting glimpses into the world of 4x4ROCKSHOP. That's right!

First up is a webcam we're testing out. You'll have to use Internet Explorer and download a quick little plug-in but it only takes a minute. Sometimes you'll find something interesting - other times you may just see an empty counter, a dark shop or our hummingbird feeder. It's pot luck. I'll try not to do anything obscene when I walk by. Check it out here.

The other is our new commercial that was shot to air on our local high school team's football replays they show on cable tv. Yes, football's that big around here that they play the high school games on tv!

It's fun and will give you a little idea of what the shop is like.

Now Offering Bug Out Bagz!

You may have seen these in some of the outdoors and 4WD magazines lately. Bug Out Bagz are here at 4x4ROCKSHOP!

These guys have taken all of the thought out of figuring out what to put in the bag in case everything goes to #*@! on the trails. This is some of the essential stuff you'll need to stay hydrated and in one piece while you hike out to safety.

They offer several packages and we'll be adding more as we go. If there's something you want that you don't see here, ask!

Check it out here.

Rebates Galore!

Man, it seems the rebates and specials keep on rolling in! Here's the latest roundup:

Rancho 4PLAY Promotion - This one's pretty darned rockin'. Buy any 4 Rancho RS9000XL and/or quickLIFT shocks between September 1 and October 31, 2008 and get a FREE myRIDE wireless remote control! We sell those for $259.95 here so WOW is that a sweet deal. We carry the entire Rancho line so it's usually best to call and order so we can get the correct shock for your truck.

Optima Batteries - Buy any Optima battery before September 15, 2008 and get a $25 rebate.

Edge Tax Promotion - Extended! Purchase any Juice with Attitude and save $100 or any Evolution and save $50. Also, save $30 on the new Mileage Max. Click here to see how this promotion works.

Body Armor Bumpers - Order a rear a 59" CJ, YJ or TJ rear bumper or a JK 63" rear bumper and tire carrier and get FREE Rock Crawler Sidebars! Also, they are offering a FREE Winch Plate with purchase of their Front Triple or Quad Bumpers. This is not a mail-in and wait deal. You'll get the free goodies with your order!

Mickey Thompson and Dick Cepek - Here's one that's been going over great in our store. All purchases must be done before September 30th or October 31, 2008. Please call to order as most tire and wheel sizes and packages are not set up on our website. Oh, and yes, you can get more than one rebate if we do a tire package with the right wheels and tires!

• Buy 4 Mickey Thompson Baja ATZ Radial, Baja ATZ Plus, Baja MTZ Radial or Baja Claw radials and get a rebate - $75 for tires up to 12.50" wide and smaller than 33" tall or $100 for tires over 12.50" wide and taller than 33". Nice! For details on this one, click here and to order, call us! We carry all sizes.
• Buy 4 Mickey Thompson Classic II or Classic Lock wheels and get a $50 Pre-Paid MasterCard! All sizes and bolt patterns qualify.
• Buy 4 Mickey Thompson Baja ATZ Radial, Baja MTZ Radial or Baja Claw Radials in "Specialty Light Truck Sizes" (meaning fat) and get a $200 rebate on tires 15.50" wide or a $100 rebate on 13.50" wide. (This one ends September 30, 2008)
• Buy 4 Dick Cepek Radial F-CII, Mud Country Radial or Crusher Radials before September 30, 2008 and get a $200 rebate on 14.50 or 15.50" wide tires or a $100 rebate on 13.50" wide sizes. Please call to order.
• Buy 4 Dick Cepek Radial F-CII, Mud Country Raidal or Crusher Radials in widths up to 12.50" and get a $100 rebate on 33" or taller sets or a $75 rebate on sizes shorter than 33".
• Buy 4 Dick Cepek DC-1 or Torque wheels and get a $50 rebate.

New 6" Rough Country Kits for Jeep JK

Just announced this morning, Rough Country has a brand-spakin' new 6" kit for you Jeep JK guys. Will a full bevy of control arms and bracketry, this looks to be a pretty complete kit.

We also like the bump stops they are using on their shocks here to defend against over-compression. Nice touch.

Note that at this time, the 2 door models will ship with 4" springs up front and 2" spacers, while the 4 door models (pictured) will get 6" springs. Both get 6" springs in the rear.

Rough Country is also partnering with Tom Wood for driveshafts for the kit so there are part #'s for easy ordering.

You can check out the kits here.

Oh Boy! A Riddler Cover for Chrysler 8.25!

Yes! It's finally here! A Riddler differential cover for you Cherokee guys with the Chrysler 8.25 rear axles. It's the same killer construction and design as the other Riddlers so anyone familiar with those knows what to expect. Photo coming soon. This was just announced a few minutes ago. They are ready to ship, so what are you waiting for? Order here.

March of Dimes Ride

Because of my own experience with premature birth, I am a big supporter of the march of dimes. So, each year, when the Off Camber 4WD club, based in Georgia, has their fund raising event at Morris Mountain ORV Park, we are proud to participate.

This year's event was a great success, even given today's economic climate. 92 rigs were registered and nearly 700 raffle tickets were purchased, resulting in a $3200 donation. Well-done!

We were happy to donate a bunch of goodies for the raffle and everyone seemed to appreciate them. We also had a blast riding the trails, meeting new 'wheelers and watching the caos that ensued during the competition.

If you're in the area next summer, be sure to look up this event.

Rock Hard Bumper Blow Out!

As you may or may not know, Rock Hard has changed their powdercoating from smooth black to textured black.

A few of the smoothies are still available but very very limited.

If you want one, please EMAIL or call to confirm stock and we'll take the order by phone.

We're offering them at 20% off of retail + FREE SHIPPING!

Here's the list:
- 60" Angled Hoop # RH4001-C $274.95
- 60" Straight Hoop # RH4005-C $274.95
- 60" Straight Hoop + Extensions #RH4005-CX $307.95
- 54" Straight Hoop # RH4001-C $274.95
- 54" Straight Hoop + Extensions - #RH4005-CX $307.95
- 46" Straight Hoop + Extensions - #RH4005-CX $274.95

To view models, go here:

Availability limited. No guarantee of stock. Please check first.

Swift Hitch - Magnetic Spotter Anyone?

OK so there's this gadget called the Swift Hitch. Very cool. Essentially, it's a magnetic camera that wirelessly sends it's color signal to a hand-held receiver. It's intention is to make hooking up a trailer by yourself simple. Just pop it on the tailgate and back up, drop the trailer on the ball and you're good to go.

But it occurred to me - wouldn't this make a great magnetic spotter? I mean, stick it on the front bumper and you can see what's ahead. Or stick it on the back - whatever.

I intend to try this out this weekend myself on the trails.

Anyway, they are in stock and we have a very substantial instant discount on them once you add them to the cart, so have a look!

New Rough Country TJ Kit

Interesting new kit for you TJ guys wanting to run 31's (or 32's with a body lift) from Rough Country. While most "budget boosts" are 2 inch (ok, really 1.75"), this kit is 2.5" and uses springs instead of spacers to achieve the lift. In addition, it uses jounce bumpers on the shocks to act as bump stops. The kit also uses different front springs, depending on the engine onboard. Nice.

Anyway, the kit's set at an intro price of $299.95 plus just a wee bit of shipping (they don't allow free shipping) and it's available now. This is a brand new kit on the market. My personal assumption is a rear trackbar bracket may be needed, though they don't mention it in their own materials.

Check it out here

Gone Wheelin'

We're outta here. Mike's out west with HUMMER checking out the new H3T pickup so he shut the joint down for a couple days. But don't fear, we'll still probably offer better customer service and response times than a lot of shops out there - even on the road!

Yes, Mike may be gone, but he's always got that blasted Blackberry in his pocket, ready to answer emails as they come in. OK, well, he will be on airplanes or on the trails in the mountains, but rest assured, he'll answer as soon as he can.

All orders received will be processed on Monday. First in, first out.

Oh yeah, may as well throw a coupon code out there for y'all.

Coupon code is SIERRA. Use it on the cart page when you check out to save 5% off your order. Now, as always, there will be exceptions due to either dealer agreements or too too low margins. If you use it on something not eligible, it will not be honored.

The envelope, please...
Exclusions: Edge, MSD, Superchips, Rubicon Express, JKS, Poison Spyder, Shrockworks, BesTop, winches, combo deals, financed deals or packages including tires & wheels, freight, gift certificates, previously-negotiated deals, sales or backorders.

Offer may change at any time

A Survey

Got a minute? Please answer a few questions for us...

Click Here for Survey

Shop Crawler

Today I thought I'd just link over to a story I just wrote for ROCKCRAWLER.com. It's a quick look at the Rugged Roll Work Seat from Step2 - yeah, the guys that make those groovy blow-molded kid toys and playgrounds. Anyway, check it out - especially if you have kids. You'll fit right in when you work on your next project. :)

Read the story here

12 Months No Interest!

Got a CarCareONE card? If not, get one here:
http://www.carcareone.net/CarCareOne/signupcc1.htm

Then give us a shout.

For a limited time, we're offering 12 months with no interest if paid in full at the end of the 12 months. Yup. WE are paying your financing!

Let's face it, business for everyone is slow. We're trying to help you help us.

Offer's good for purchases on the CarCareONE card over $1000. Some restrictions may apply as the hit on our end may be more than the profit so please check with us first to make sure what you want qualifies. Most things will. :)

Offer can end at any time without notice

Warn M8000 Winch Special! $599.95 Shipped!

Yep, you read it right. We've got the Warn M8000 With Roller on sale for $599.95 SHIPPED! No secret fees or anything silly like that. $599.95 gets it to you anywhere in the lower 48 states. Of course, if you are in AL you will pay tax.

Sale good for order received by 12 noon July 18, 2008

CHECK IT OUT

4th of July Sale!

Click here to view the sale newsletter:

4th Sale Items

Just a quick note to let you know about some sales going on here at 4x4ROCKSHOP.com!

We've got some seriously sweet deals on Kilby stuff now through Sunday, July 8th, 2008. Really.

First of all, these all have FREE SHIPPING!

TJ or YJ Gas Tanks - $249.95!
TJ Steering Box Skids - $39.95!
YJ Steering Box Skids (NEW ITEM) - $49.95!
JK Muffler Skids - $215!
TJ or JK Onboard Air Systems - $1099.95!


Also, throughout July, all Off Road Only UTurns are only $549.95 shipped! That's $100 off!

JKS TJ Body Lift/Motor Mount Special

OK, we admit it - we're overstocked and need to get rid of some of these darned t-shirts! Seriously, though, these shirts rock. I mean, they are Life is good for cryin' out loud. They are $20 all-cotton t-shirts with a vintage-looking truck on them. Yeah, yeah, we know, we're doing a truck t-shirt with Jeep parts but do you really care? It's a free t-shirt, dude!

So while supplies last (or until we come to our senses), these Go Series t-shirts are FREE when you purchase a JKS81009904 TJ 1.25" body lift/1" motor mount lift combo. It's like getting a free fruit pie when you buy a Combo #1.

Dig it. Tons in stock. Order now.

You're still reading.

What are you doing? Go order it!

Superchips Summer Sale!

Looking to eek out more power and maybe even some fuel savings from your truck? Well, now through July 31, 2008 we're offering sweet deals on Superchips! You'll need to call in and order these at 205.678.2510 and ask for Mike. Prices include free shipping, too!

• Cortex sale MVP: $449
• Flashpaq sale MVP: $379
• Tirepaq sale MVP: $199

For more information visit www.superchips.com

Body Armor Rear Bumper/Tire Carrier Deals!

We've got an awesome special right now on Body Armor 4x4 54" rear bumper/tire carriers for you guys with CJs or '97-'06 Wranglers (TJ). Normally, $999.95, for a limited time, we are selling them for $699.95 with Free Shipping! Yes, $300 off! These are ready to ship, so what are you waiting for?

Order TJ here

Order CJ here

Kilby Releases Power Rack for Jeep JK

These guys are ready to ship next week and we not only have a limited-time exclusive on them but we're also doing FREE SHIPPING, too!

Made from 14 gauge steel with a black texture powder coat finish, the rack provides a secure overhead mounting platform for CB radios, extra lighting, or anything else you might want to mount up and out of the way while maintaining easy access.

The design also incorporates a closed raceway section to route wires out of sight. Installation is simple and requires approximately 45 minutes and some minor drilling.

Order Here

Poly Performance JK Skids

We now have the Poly Performance JK Skids online. For you 07+ Jeep Wrangler owners needing some under-side protection, these are definitely worth a look...

Check them out here

A Dollar for Your Thoughts

We're curious to know how many people are reading this. So we figured, what the heck, it's Friday, let's offer up a dollar for your thoughts. Here's a coupon code to save $1 off any sale between now and Sunday night, June 1, 2008. :)

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2 New Product Lines

We are now carrying Garvin Wilderness Racks and Lange Originals Hard Top Hoists and accessories.

The TJ and JK hoists are on the site but the Garvin stuff you'll want to call or email about.

Oops! We Goofed Up!

Oops! We goofed up setting up the UNHAND coupon code on Friday. So we've extended the deal through Tuesday, 5/13/08

See previous post for details

Alloy USA Rear Shafts are In!

After a reeeeeeeeeallllly long wait, Alloy USA has finally shipped out some Dana 44 rear axles for us. They'll fit your Jeep TJ (disk or drum brake) or Cherokee. We sell them unassembled or assembled.

Here, you can see our new guy, Chris, working hard banging together some disk brake assemblies for some customers.

Shafts are available for order online now by clicking here.

Unhand That Wallet!

Today through Sunday, May 11th, 2008, use coupon code UNHAND and get 5% off any order over $100. Some exclusions apply, of course, so read below and if you use the code it will not be honored on the following...

Exclusions: Edge, MSD, Superchips, Rubicon Express, JKS, Poison Spyder, Shrockworks, winches, combo deals or packages including tires & wheels, freight, gift certificates, previously-negotiated deals, sales or backorders.

Offer may change at any time

Help Recycle and Quench Your Thirst

We do a lot of recycling here at the shop. When we can, we re-use shipping boxes to send out packages. So, for example, don't be surprised if you get a box that says "Frozen Waffles, Keep Cool" on it or it may have a big ol' Amazon smiley logo on it.

We also use recyclable packing materials whenever we can, such as paper. We're not fans of packing peanuts but we do use them sometimes for fragile items like glasses or lights. We never ever buy them. We re-use what we get in boxes sent to us.

We do sometimes use plastic air pillows or bubble wrap, but again, only if we got them in the first place from someone else.

In the shop, here, we also recycle paper, cardboard, and plastic bottles. My employees think I'm nuts sometimes when I scream "No! That goes in the white bin in the back!" but I can take the heat.

Every couple weeks I load up the truck and haul it off to our local drop-off center and cut and stuff it all into tiny holes in the bin. It's hard work but it's important to me.

One other thing that is important is recycling your printer's ink cartridges and dead cell phone batteries. Not everyone likes to bother with it so for you local folks, we're bribing you to do it. If you drop off either one here, we'll give you a free can of soda or a bottle of water to cool off and quench your thirst. Then we'll deal with getting them recycled in bulk. If you bring in 3 or more, we'll even fork over a free bottle or can of NOS Energy Drink. Such a deal!

Lots of News!

Looks like I've let the news stack up a bit so here's a boatload in one shot.

First of all, for you local folks, our lift is in and ready for your rig! So if you need something installed, bring it by!

Also for you local people, come by this Saturday for our open house between 10am and 2pm. We'll probably have hot dogs, drinks, and all that stuff.

For those of you needing Dana 44 axle shafts for your Jeeps, Alloy USA shafts are in stock and ready to ship. If you need them assembled, we'll need a little time but we can do that, too.

Now Carrying AEV - nth Degree

We are happy to announce that we are once again selling nth Degree parts. The bigger news, is that we're also now an AEV Conversions dealer! It will take a while to get our site up to speed on these lines so if you're interested in something, please ring us up or drop us a line.

Aluminum Customs Cyclone Hood Panel Insert

TJ engines run hot. Add in summer's high temperatures, crawling on the trails or sitting in traffic and you have a recipe for overheating. The solution? The Aluminum Customs Cyclone Hood Panel Insert.

This is a simple install. The hardest part is gathering up the gumption to cut the holes in your hood! But once you make that first cut, the rest is easy. :)

At $194.95 with FREE SHIPPING, this should really be a great boost in air flow and actually looks pretty cool. Oh, and of course, it's paintable if you don't like the raw aluminum look.

UNICHIP - BIG Price Increase Coming

If you want some big time gains in power, you need to check out UNICHIP. We carry the whole lineup but right now we only have Jeep TJ and JK models on our site, because we're expecting a very significant price increase in the next week or two ($100 or more is what we're told).

If you're considering one of these units, buy now! Seriously! Also, we can tune them for your specific setup, for example, 07 Jeep JK with a Volant intake and a catback. Just let us know what you've got and we'll get you rockin'.

Check out our very excellent pricing with FREE SHIPPING here.

The Rockshop Rockies

In the spirit of all things Spring and community involvement, we're so very proud to be sponsoring the Chelsea Youth League 7/8 year old Rockies baseball team.

I went out to watch the boys play last night and I was very impressed with them. They can hit, they can throw, and darnit if they aren't just so much fun to watch.

Over the years I grew tired of the major leagues. It seems their motivation isn't so much the game anymore. I enjoy seeing our local Birmingham Barons minor team play much more. And now, I can enjoy these little guys playing the game they love so much and having tons of fun on the diamond because they want to play ball. They looked so excited to be out there and they all have full uniforms and a great field to play on. Boy, we were lucky to get t-shirts some years when I played, let alone have manicured fields, score boards and functional helmets!

Anyway, you looked good out their kids. Have fun! We're proud to have our name on your shirts!

JKS Grants Us Our Wish!

JKS has always made a great tie rod for the Jeep TJ/XJ/ZJ. But we always wanted something a little thicker, and oh - you know - already black so we didn't have to paint the darned thing. It was always hard to sell a guy with a taco'd tie rod a new one, then tell him, by the way, you have to paint it first before you put it on."

So I just got off the phone with Jim Nollette, owner of JKS. He told me he now has the NEW TR100 ready to ship. It's 1 1/4" thick .375" DOM tubing and... it's powdercoated black! Hurray!

OK, the photo over there on the right is actually the old one and just look how pretty it is sitting there, wit its nice wrench-flat for easy adjustments and those gorgeous jam nuts... ah... takes your breath away doesn't it? Now imagine that, only fatter and powdercoated black. Yeah, baby!

Have we got you rev'd up yet? I hope so. Oh, here's the best part, we've got them for a mere $89.95 with FREE SHIPPING! That's $5.05 off of retail and we're eating your freight.

You're still reading. Why are you still here? Go order a new tie rod!

Mickey Thompson Rebates!

WOOHOO! Time for some nice rebates on Mickey Thompson Tires!

For more info on the rebate, visit http://www.mickeythompsontires.com/rebate

We carry the whole line so give us a holler for quotes and stock.

Oops! We Goofed Up!

Oops! Looks like we missed a price DROP! Really! Edge Trail Jammers have actually come down in price. If you're looking for some seriously groovy gains on your Jeep TJ XJ or Liberty, check it out here.

New Line - Dynatrac

We are now a Dynatrac dealer. If you know the name Dynatrac already, you're well aware of the high quality axles and parts they sell. If not, check them out here. Dynatrac makes the best Dana 60 setups out there that we've ever seen. If you're going big on your Jeep or ready to swap that IFS front end out, you've got to give us a call. Just let us know what you want and we'll get a quote together for you.

Interesting Column in Money Magazine

I read an interesting column from Jean Chatzky this morning that I thought I'd link to here. It's about what your time is worth and how that relates to shopping around for the best price on things.

I feel like the pricing here at our shop is extremely competitive in most cases. Once in a while our customers dig up a lower price somewhere and ask us to match it and when we can, we do, most of the time. But what that tells me is that if people want to buy it here in the first place, then our shop must have something they like better than the other places. Is it the name? The store? Me? Our service? Who knows.

Anyway, check out Jean's article. It's interesting because sometimes I think this way. I don't always price shop everything I buy. You can drive yourself nuts doing it and it's a waste of time if you already know where you want to buy it from in the first place. Build a relationship with your sales people at the stores you like and it'll always pay off. Sometimes by saving you money. Sometimes by saving you time and aggravation. Sometimes it's intangible.

OK, there's my thought for today.

New Rancho RockGear

Rancho has decided to enter the Jeep armor game with their new RockGear products for the Jeep JK crowd. We've got everything that's actually available at this time on our site now, including tube doors, differential guards, control arm skid plates and engine skid. Check it out here.

Tickle Tickle Prod Prod

OK kids we all keep hearing about impending economic doom, right? Everyone says sales are down, nobody's spending money, yada yada yada. Well here's a thought.

THINK FOR YOURSELF! Stop listening to the media talking heads. They are the source of the problem. If they keep convincing us on a daily basis that the economy is going down the tubes, guess what - it will. It's a self-fulfilling prophecy. So first of all, stop watching the news, ok?

OK here's another one, the solution to a problem, if one really does exist, starts with you! If we all hoard our cash then nobody makes money and we all head down that tube again. If you don't buy that Starbucks coffee, they lay employees off. They also buy less milk for their lattes so the cows also get laid off and the truckers that deliver it and everyone else in the chain.

So here's my thought for today, go tickle and the prod the economy. Go buy that $3 cup o' Joe or that Playstation3 you've been wanting or, ahem, that new set of tires for your truck.

While an "Economic Stimulus Package" is nice, the real prodding is to you, the consumer, to loosen that wallet up and spend some money. I truly believe if we all stop listening to the doom and gloom and act normally, we'll all be just fine. Turn off the news!

Top Truck Challenge - Vote For Rob!

Many of you may be aware ofthe Four Wheeler Magazine Top Truck Challenge that's held each year in Hollister, California. We just got a call from one of our customers, Rob Murphy, who is in this year's running.

Rob's been buying parts from us since 2004 and now has his own shop, Mountain Valley Customs, in Milford, Pennsylvania. When he first started building his Jeep TJ, he lived in Alaska and we were continually shipping his parts all the way up there. We thought he was crazy!

Well now he's in lower 48 and his Jeep rocks! Pick up the latest issue of Four Wheeler and give Rob a vote. He's a hard working guy with a great Jeep and he's ready to hit the rocks!

The Power Tank Promo Is Here!

It's here! It's here! This is a killer promo on Power Tank packages. Now, through Feb. 29, 2008, we're doing a 3-way jamaroo on these things. Buy any Power Tank package and get

1 - FREE SHIPPING
2 - a FREE TIRE REPAIR KIT
3 - a FREE SUPER SCALE

You do not want to miss out on this deal because it ROCKS!!!

Operators are standing by!

Power Tank Promo - It's Coming!

We're going to post a fabulous new Power Tank promo very soon. If you've ever considered getting one, we think you're going to dig this promo. Stay tuned!

A Rocky Business Model

That's what the Shelby County Reporter called their article about us in today's edition. Honestly, sometimes I think the same thing! I mean, let's face it, we don't exactly sell things people need, right? So when times are hard like now with the economy, guys like us have to hunker down a bit and remember why we got into this business in the first place - because we love Jeeps, trucks, off-roading and the great outdoors.

Samantha Hurst nailed it in the article (and proved she was listening) when she wrote, "'It was an immediate love affair with this area,' Cohn said. 'The county roads go on for miles and miles, and the scenery is great.'"

Even when I'm working and I'm on the road, I'm still out in the country and dealing with real-life people who enjoy what life has to offer and live it through their vehicles. Of course, it's not always a bowl of cherries, but what we do here really is satisfying and when a customer writes me or tells me on the phone or in our store that they are happy and love what we've helped them accomplish - well, that just puts a big smile on my face.

RealWheels Now Available

Is bling your thing? Well, if so, we've got the entire RealWheels lineup for Jeep JKs online now. We spent most of our day doing it, so at least have a look, ok?

Seriously, though, RWC has some pretty nice stuff for the new Jeeps, available in Stainless or billet aluminum. The billet stuff is available either powder coated black or in RealGloss finish, which looks just like chrome but won't pit or fade and (I like this part) it's much friendlier to our environment because it doesn't require those nasty chemicals for the plating process.

Oh, I should also mention, that RWC products are Made in the USA!

While some of the parts a little over the top for my taste, I'm kind of fond of some of the black powdercoat billet pieces and we may put a few on the project JK we're about to start on.

RWC parts can all be found in the JK section of our site or by simply searching RWC.