A Rocky Business Model

That's what the Shelby County Reporter called their article about us in today's edition. Honestly, sometimes I think the same thing! I mean, let's face it, we don't exactly sell things people need, right? So when times are hard like now with the economy, guys like us have to hunker down a bit and remember why we got into this business in the first place - because we love Jeeps, trucks, off-roading and the great outdoors.

Samantha Hurst nailed it in the article (and proved she was listening) when she wrote, "'It was an immediate love affair with this area,' Cohn said. 'The county roads go on for miles and miles, and the scenery is great.'"

Even when I'm working and I'm on the road, I'm still out in the country and dealing with real-life people who enjoy what life has to offer and live it through their vehicles. Of course, it's not always a bowl of cherries, but what we do here really is satisfying and when a customer writes me or tells me on the phone or in our store that they are happy and love what we've helped them accomplish - well, that just puts a big smile on my face.