4x4ROCKBLOG

Groundhog Schmoundhog

2010-02-03T21:34:00.002-06:00

Punxsutawney Phil hasn't a clue. It's a beautiful day out. You can see my shadow. I don't know what exactly that means, but it's a beautiful day and I think Spring is on the way.

DiRT2 Screen Capture

2009-12-07T08:22:00.003-06:00

How sweet is this? Here's a screen capture of our Toyota truck in Codemaster's DiRT2 game. The game ROCKS! Go get it and race our truck!

A Letter of Thanks to Leatherman

2009-12-04T10:17:00.002-06:00

People don't tend to send letters or emails anymore when a company does right - only wrong. So I wanted to write this morning and tell you thank you for your excellent customer service.

I have a Skeletool CX that I bought a year or so ago. It has become part of my daily dress routine. Pants on, belt on, Skeletool in the left pocket... It gets used so often that I have dulled the blade and re sharpened it many times. Unfortunately, I am not very good at it and the blade had become ruined due to my ineptitude.

I called Leatherman and asked if I could buy a new blade. I was told "no" and that I would have send it back for repair. While I hated to give it up, I went ahead and shipped it off to Oregon. Knowing that I ruined it myself, I went ahead and put a check in the box for the $9.50 repair and shipping fees.

In less than two weeks, my Skeletool showed up in my mailbox repaired and cleaned. The kicker was that my check was also in the package! So not only was it repaired and shipped back quickly, it was also done for free!

Leatherman has gained a customer for life. Tools that rock and customer service to back them up.

Thanks!
Michael Cohn
Chelsea, Alabama

Smile James

2009-10-01T09:40:00.002-05:00

Go Buy DiRT 2 Today!

2009-09-08T07:43:00.000-05:00

WOOT! DiRT2 comes out today from Codemasters. About a year and a half ago, they emailed me asking if they could license the 4x4ROCKSHOP logo for use in the game. Of course, I said "YES!" Well, after a long wait, the game comes out today. I have been combing the web for screen shots and finally found one with the logo! Sweet!

Prettying Up The Joint

2009-08-05T14:36:00.002-05:00

Our Sign Out Front

2009-07-28T10:39:00.003-05:00

4th of July Sale!

2009-07-01T14:37:00.002-05:00

Jeep JK 2.5" Lift Project

2009-06-18T15:20:00.002-05:00

Did a quick one-day Jeep JK lift/wheels/tires job. Very nice. Check out the pics, then call to order yours
http://bit.ly/18qf1P

This customer pulls his JK behind his motor home, so he didn't want too tall of a lift. He also wanted to keep cost under control. He knew he wanted to run 33" tires and didn't want to go over 2.5" of lift. He requested the Skyjacker lift, which consists of springs, shocks, bump stops (front and rear), rear track bar bracket and a rear axle brace. We also added .75" Daystar spacers up front to help eliminate the JK's rake. Once lifted, we added 285/70R17 Mickey Thompson ATZ tires mounted on Dick Cepek DC-1 wheels. The kit went on easily and even with the 1/2 hour it took to put in the 48 trim bolts on the wheels, the job was still done in about six hours, including test drive. The Jeep drives very well and should do even better once it's aligned.

Awful Roll = Cage Coupon Code

2009-05-28T08:39:00.002-05:00

After watching this awful roll-over, we have decided that all Rock Hard cages are 5% through Saturday, June 30th, 2009.

Order here

Got a Jeep?

2009-05-06T13:49:00.001-05:00

Got a Jeep? Please look at this page. We are about to place an opening order. Let us know if you'd like something so we can get it in on the order.

http://www.jeepcargonet.com

Stuff

2009-04-28T10:26:00.001-05:00

A few things worth mentioning today:

1) The Bilstein Buy 3 Get 1 Free offer ends this Thursday. Hurry!

2) In May, Mickey Thompson will start offering $75-100 rebates on tires and $40 on wheels. In preparation, we now have all standard sized MTZ tires online at very competitive prices and cheap shipping. Of course, we carry all of their stuff.

3) We are now a Teraflex dealer. Call or email for pricing until we get it online.

PhotoChop Fred Contest!

2009-04-24T15:52:00.003-05:00

Hey y'all! Got a little time to waste? Just need to blow off some steam? Well, help us out! We want you to have fun with good ol' Fred - our shop dog. Click here for more information!

It's Earth Day - Recycle

2009-04-22T11:50:00.004-05:00

We always recycle around here. Stacks of empty cardboard boxes accumulate in the warehouse until we just can't stand it anymore. Today, I had had enough and realized that it was Earth Day, so why not clear it out!

I flattened most everything and loaded it up into the truck, then covered it with a BedNet to keep it all from flying out.

Now I will say that we have to drive about 20 miles round trip to drop it off - not so Earth-friendly. However, we did have other things to do in the next town over, anyway, so it was a good reason to go to the recycling dumpster.

Anyway, here's a pic.

SSL Update

2009-04-13T09:18:00.002-05:00

If you happened to try and place an order last night or this morning you may have noticed that our secure certificate (SSL) had expired. Oops! While this technically has no bearing on the security of our site (it only verifies our identity against the website you are looking at), it is now up to date. So bring those orders on, baby!

On the Road Friday

2009-04-02T08:58:00.001-05:00

We just wanted to let everyone know we will be on the road Friday. While we'll do our best to return voicemails and emails, please be patient. In addition, we will not be processing any orders on Friday. All orders will be handled on Monday when we return. This really shouldn't cause much of a delay for most orders but we thought it would be nice to at least let you know ahead of time.

We are here today, though, so if you're in a hurry for something call us as soon as possible.

We're Still Rockin'!

2009-03-27T15:23:00.000-05:00

With all the doom and gloom about the economy, I figured I'd write a short post today just to let you all know how we're doing. Why? Because people keep sending my notes and calling me, saying "I'm glad you're still around."

What a nice thing to hear - that people are glad we're around. But the undertone of that is that so many shops are not still around.

Now I'm not going to pretend that everything's wonderful and we're rolling in the dough. I think you're smarter than that. 2008 was horrible and it took out a lot of shops, manufacturers and distributors. For us, it was a losing year financially but we're still here. We're still paying the rent. We're still shipping products in a timely manner.

What hasn't changed is our commitment to top-notch customer service, quick response times and great parts and accessories.

So rest assured, we plan on sticking around for a long time. In fact, we're hitting up new technology more and more every day. Our facebook page is growing steadily and our new twitter feed we just started has been a real gas and our followers are snatching up the daily deals there. Be sure to sign up!

Thanks for your patronage and your confidence in us.

Still Rockin' in 2009
Michael Cohn
Owner, 4x4ROCKSHOP

Our New Billboard

2009-03-26T22:33:00.003-05:00

Wow! Our new billboard is up in Chelsea, Alabama. It's very exciting for me to see it, as it's my first. I'm hoping it will bring us lots of in-store business. People keep telling me they can't find the shop or didn't know we were here so maybe this is the ticket. Let's hope so! Thanks to Westin for the awesome truck photo, too!

Smokin' Deal on Bilsteins

2009-03-19T15:07:00.004-05:00

If you're looking for shocks for your truck or Jeep, now is the time. Bilstein 5100 and 4600 shocks are on sale! This never happens! They are Buy 3 Get 1 Free! Really! Now of course some exclusions apply, such as if our distributor doesn't have your part #. Always a caveat, right?

But if you're interested in a set - any set - any part #, give us a call and we'll get you rockin' since we only have some of the Jeep applications on our actual website right now.

A Note on Torsion Keys

2009-03-09T09:54:00.002-05:00

I had a very interesting discussion with my rep. from ReadyLift this weekend at a trade show. We were discussing the cost of their kits (most are $229.95) vs. others on the market since everyone seems to be selling leveling kits these days.

One part of our discussion was about torsion keys in particular. Why are theirs double the price of others on the market? Well, he had not only a great verbal reason but he whipped out an actual exhibit!

Notice in the photo how the ReadyLift key is forged. Not always the case with other brands. The broken one you see was cast and is off of a customer's truck. He came out to his truck one morning to go to his work and one side of the truck was on the ground, resting on his fenders. Now imagine if this happend at 80mph!

So please consider quality when you purchasing your parts - any parts. Remember that your life actually does depend on it.

We carry every ReadyLift product on our site. Just search "RDL" or go here.

Another Great ARB Video!

2009-03-05T12:50:00.001-06:00

http://www.youtube.com/watch?v=YNFacsKnswM&feature=channel_page

Twitter Feed

2009-03-03T11:22:00.002-06:00

We're such tech-nerds here. Today, we started a Twitter feed. We figure we'll try and send some quickie sales or something to our followers. So go sign up today!

Tornado of Savings

2009-02-27T16:12:00.000-06:00

TORNADO OF SAVINGS!

You may have heard about the tornado that came through our town of Chelsea, AL today. Well, Fred and I were in the shop watching the sky lights suck upward while we heard the sirens going. Seems the twister touched down just east of our shop and took out some signs at the gas station and the bank. Well, it also took our power!

Fred and I hung out for a while, enjoying the nice candles we got from our neighbor, ALOTA Scents. We wrestled on the floor and even cleaned my toolboxes.

Eventually, we gave up and flew the coop. Here it is 4pm and the rain's still coming down and the power's still out. So, sitting at my dinner table, I am crafting this incredibly entertaining email to all of you.

Since we basically did no business today with the phones down and all, perhaps we can net some of your hard-earned bucks if we offer up a coupon code for the weekend. Save 5% on your purchase this weekend by using the coupon code TORNADO5.

As usual, there are some restrictions and we won't honor the code if you use it on wheels, tires, packages, winches, Shrockworks, JKS, Rubicon Express, Kargo Master or VANCO. Sorry.

Anyway, we hope y'all are safe and dry. Enjoy the weekend.

Mike (and Fred)

S&B Filters

2009-02-16T18:31:00.002-06:00

We are now an authorized dealer for S&B Filters. We've installed one of their JK intakes and they are very nice. Not only did it have an enclosed air filter box, but it also had a really spiffy clear top so you can see the filter.

We don't have an ETA to get the parts on our site yet so if you want something, visit http://www.sbfilters.com and shoot us an inquiry with your part #.

Presidents Day Spendulous Package Sale!

2009-02-09T12:34:00.002-06:00

Web Site Issues

2009-02-06T18:10:00.001-06:00

Seems we're having site issues today. Sorry. :( Trying to get it fixed up. You can always call 205.678.2510 if you need something (not during weekend though) or email us at info@4x4rockshop.com

Meet Fred

2009-02-04T10:05:00.004-06:00

Fred's the new hound here at the shop. He's even got his own blog!

ARB Air Locker vs. Chinese Copy Video

2009-02-03T13:21:00.001-06:00

This is a must-see. Not only does it bring awareness to you, the customer, but it's also got some awesome carnage. :)

A Nice Radio Plug For Us

2009-01-30T09:46:00.002-06:00

This week we got a nice little radio plug on WERC in nearby Birmingham, Alabama during the morning show - right at drive-time, too! We've uploaded it here...

Sweet New IPF Light Package

2009-01-28T17:28:00.003-06:00

Are you driving around with old-school 7" round headlamps in your Jeep? Feel like you have sunglasses on? Well, enough already! Check out this new package we just put together from IPF.

Our Latest Newsletter

2009-01-28T15:07:00.000-06:00

In case you didn't get it...

Read it Here

We Really Do Recycle

2009-01-27T09:46:00.003-06:00

We've mentioned before that we recycle like crazy in our shop. Well, today we have the proof for you! We couldn't even walk back in the shop with all the boxes stacked out there. So we flattened what we could, loaded the truck (inside and out) and drove it all 13 miles away to the nearest recycling center. We feel good about what we did for the planet and now we have room to move again. Yay us!

New Schtuff.....

2009-01-26T16:09:00.004-06:00

Man have we dropped the ball on the ol' blog! OK, well, here's some new schtuff....

Bushwacker Flares:
- ZJ Now Available! Yes, that's right! Those Grand Cherokee flares are finally shipping and we've got 'em for $469.95 with FREE SHIPPING! Order Here

- We've also got full kits of Pocket Style Flares for you Jeep JK owners! These are $699.95 with FREE SHIPPING! Order Here: 2 Door 4 Door

AEV ProCal Modules for Jeep JK
Now here's a sweet little device for you 2007+ Wrangler owners. This is the perfect thing to adjust your speedometer after you put those big tires on! It'll also do lots of other functions. We've got 'em ready to go, too! Order Here

EDGE PRODUCTS - 10% OFF!
This is pretty much unheard of. Edge is allowing us to offer up a 10% off coupon code for all of their stuff!!! Coupon Code = EDGE10

SHOP CLOSED 1/8 - 1/9/09

2009-01-07T09:40:00.001-06:00

Our Shop Will Be Closed Thursday and Friday, Jan 8-9
All orders received after 4pm Wed, Jan 7 will be processed on Monday, Jan 12
We will respond to emails and voicemails as we are able to during this time. I am, afterall, addicted to my iPhone

Holiday Cheer

2008-12-24T11:30:00.001-06:00

Had some fun with our sign out front this morning...

After-Holiday Sale

2008-12-24T08:45:00.004-06:00

OK, we know Chanukah is still going on and Christmas and Kwanzaa haven't even come yet and we're not even sure when Festivus starts and ends, but we're starting our After-Holiday Sale early - mostly so we don't have to come in just to post a sale during our own holiday celebration at home.

So now through whenever we decide it's time to stop, we've got our sale going on. We're doing something a little different on this sale so be sure to read it carefully. Unfortunately, there are always exclusions...

We Want Your Swag!

2008-12-18T11:55:00.000-06:00

After receiving a whole box full of awesome club swag from the CNYJEP club this morning, I thought it would be fun to decorate our showroom with club swag from around the country.

So, send us some good swag and we'll dust you back. Decals, hats, shirts, whatever you have. We'll send out bunches o' stickers from our shop and if you send some really cool stuff, we'll send you a t-shirt, too :)

Yeah, we're sort of begging for swag, but hey, y'all do it to us all the time, right? :) Besides, it's all in the name of good 4x4 spirit!

Send to:
4x4ROCKSHOP
10699 Old Hwy 280
Bldg. 8B
Chelsea, AL 35043

Kilby Sale - Have We Lost Our Minds?

2008-12-17T15:40:00.003-06:00

Enjoy our latest newsletter, which contains our Kilby Sale info and lots of other nice goodies.

CLICK HERE

Bully Dog Promotion

2008-12-16T16:13:00.003-06:00

We're really trying to stimulate things 'round here, so we're offering up 4x4ROCKSHOP coupon codes for future purchases when you buy select Bully Dog products. No, not some outdated piece nobody wants anymore. This is the latest, greatest, bestest stuff they've got - the PMT, the Triple Dog and the E3!

As always, we have FREE SHIPPING on them but right now, we'll dust you with coupon codes for the following...

PMT - $50
Triple Dog Diesel - $25
Triple Dog Gas - $25
E3 Diesel or Gas - $25

RECON JK LEDs - New Lower Price!

2008-12-11T12:59:00.002-06:00

We are now direct with RECON. Because of this, we have lowered the pricing on the JK LED lights to $99.95 with FREE SHIPPING! We will also be adding the entire RECON product line to our site shortly.

Order here

Rubicon Express Holiday Shipping

2008-12-10T15:50:00.001-06:00

FYI, no Rubicon Express parts will ship between December 24th and January 5th, 2009 due to holiday closure.

Awesome Kilby Enterprises Sale!

2008-12-09T13:58:00.001-06:00

We've teamed up with Kilby Enterprises to make your holiday season rock! Nobody wants to hear any more about prices of steel, prices of gas, prices of shipping. Enough already!

Here's our bailout package! Buy any Kilby TrailBoss item for your Jeep TJ/JK/YJ/KJ/CJ/XJ or Dodge Ram over $100 and get FREE SHIPPING throughout the month of December! That's a sweet deal. The only ones who'll get rich on this deal is those guys at FedEx.

We just want to move some product out the door before the year's over. While many items are in stock, please allow 1-2 weeks for batch-production prior to shipping.

Order Trail Boss here

Oh, and if you're looking for the finest Onboard Air system on the planet, all Air Boss kits are only $1049.95 and they SHIP FREE, too! That's a HUGE savings over the regular price!

Order Air Boss here

WARN News

2008-12-01T15:50:00.002-06:00

WARNing! We just got notice from Warn that they will begin a Minimum Advertised Price policy on January 1, 2009. This will most likely mean a price increase of just about everything we sell. We do not have details yet, but we are very competitive on the line, so we have reason to believe that our prices will go up at that time.

Our New Facbook Page

2008-11-29T12:00:00.002-06:00

Oh the trendiness never stops here at 4x4ROCKSHOP! Now, you can visit us on facebook and do all the things facebook peeps do, like write on our wall, join our discussion board, add us as your friend.... Oh boy!

http://www.facebook.com/pages/Chelsea-AL/4x4ROCKSHOP/38784520783?ref=s

Gobble Up The Savings!

2008-11-26T15:50:00.001-06:00

The holiday season is on, baby! We sent out some specials in our newsletter today that you might want to see, so be sure to read that. In addition, we've got a 5% off sale going. Be sure to read the exceptions, blah blah blah blah blah

Have a great and safe holiday!

Woof - Now Carrying Bully Dog

2008-11-11T14:39:00.003-06:00

Bully Dog is #1 in Performance and we're #1 in getting you the parts and accessories you need for your rig! So we now have the entire Bully Dog product line on our site. What's more, right now, all but 2 parts have FREE SHIPPING and everything is priced at 15% Off!

Bully Dog has goodies for the Big Three diesel trucks, as well as major gas truck brands, VWs and even John Deere! So check it out here...

Veterans' Day Sale

2008-11-10T10:03:00.002-06:00

Time for another sale! Yes, the hits just keep coming and coming!

ReadyLift Now Online

2008-11-07T12:01:00.004-06:00

We are now carrying the full line of ReadyLift leveling and suspension kits on our site. Most kits ship same/next business day and have FREE SHIPPING!

These are fabulous kits. There are cheaper kits on the market but when you compare the quality like we have here in our shop, the difference is obvious.

Kits are available for all major truck brands and there are even Jeep, Xterra and FJ Cruiser kits!

Check 'em out

Vote For Savings!

2008-11-04T16:05:00.003-06:00

Ah, what the heck, here's a coupon code for 5% off. Some exclusions apply, of course.

Coupon Code : VOTE5

Exclusions: Edge, MSD, Superchips, Rubicon Express, AEV, JKS, Poison Spyder, Shrockworks, VANCO, winches, combo deals, financed deals or packages, tires, wheels, freight, gift certificates, previously-negotiated deals, specials or backorders.

Yay Phillies! Boo Philly!

2008-10-31T08:47:00.002-05:00

I am very excited that the Phillies won the World Series this week. I grew up at Veteran's Stadium. We had season tickets for the Phillies and the Eagles, as well as the Flyers and '76ers, who played at the nearby Spectrum back in those days. It's been ages since my personal exodus from Philly but I'll never forget some of the great sports moments my Dad and I shared there.

We were there in 1976 for the MLB All Star Game. Sure, we were just under the scoreboard in center field in the bleachers, but we were there and I still have the program to prove it. We were there when the '76ers won in 1983. Just don't rat me out for skipping school to go to the victory parade, ok?

But the one I remember most is when the Phillies won the series in 1980. I'll never forget ol' Tugger and his mit bouncing off of his leg after striking out Willie Wilson with the bases loaded to win the series.

One thing that always comes to mind when recalling these moments is the crowds. Broad Street was always awash with crazed, drunken mobs after the games. If you were smart, you didn't park your car in a major aisle of the parking lot and if you had more than one car, you took the one you cared least about - just in case.

So why bring all this up? Because a guy named Ted Passon had the misfortune of parking his car in the wrong place Wednesday night. The mob hit the street and turned Ted's '89 Gallant over on its back. Lame! Ted's a videographer and did not have enough insurance to cover the damage on the car (vandalism) and AAA wouldn't cover the wrecker to come out and flip it over (causing even more damage to the car).

Anyway, Ted's started a blog of his own, both calling out the thugs that turned over his wheels and also asking for donations to help him repair his chariot. You can check the site out here.

Now I know if this guy had a Jeep or other 4x4 you guys would be all over it, but maybe you still want to help out somehow.

Regardless, I'm thinking what a fabulous PR opportunity this could be for the Phillies ball club and their major sponsors. Are you listening guys?

Off Road Only UTURNs - $549.95 Shipped!

2008-10-30T11:03:00.002-05:00

ORO is having a holiday sale on UTURNs! Now through 12/31/2008 they are $549.95 SHIPPED! That's $100 off! If you've got steering issues on your Jeep TJ this is the kit for you!

NEW!!!
Tie rods are now SOLID 1.375" chromoly, and the Draglinks are now solid 1.25" chromoly.

Operators are standing by.
http://www.4x4rockshop.com/Scripts/prodView.asp?idproduct=10028

What? Another Move?

2008-10-29T16:37:00.002-05:00

Yes, it was just 13 months ago that we moved into our shop here in Chelsea, Alabama. Well, it seems that we're going to move again next month! Not far, though, just about 100 feet. The building next to ours has become available and we are planning on moving as soon as we make the alterations to the building. Very exciting! We'll have double the space there and great visibility from the street. It's definitely a future-positive move as we struggle to survive in this awful economy. But we're having faith and doing it anyway. :)

Be a Motorsports Video HERO!

2008-10-16T17:56:00.004-05:00

Man is this thing cool! Ever want to shoot your own driving videos? You know, hang a camera off the side of the rig and hit the trails, all the while shooting your monster mudders climbing over the big rocks?

Or maybe you're more of the renegade biker type who likes to blaze through town at 3am and put it on YouTube?

Regardless of what you're into, the new GoPro HERO is right up your alley. We've got them in stock in both the normal 54 degree version and also the 170 degree wide angle version. These things are way cool. We found a 2GB SD memory card for under 12 bucks this morning and it will hold almost an hour of 30fps video!

The HEROs come with a super sucker windshield mount and lots of extra mounts so you can put the camera in different places - even your helmet! Oh yeah, and even a waterproof enclosure!

We shot a 12 minute driving video today that was about 450MB. We then converted it down to 70MB and then uploaded it to www.rockcrawlertv.com to check the quality. It's still darned good, even after 2 down-converts. Sweet!

These are ready to ship now!
Standard HERO - $179.95 Free Shipping
Wide Angle HERO - $199.95 Free Shipping

Another One Bites the Dust

2008-10-14T10:38:00.006-05:00

Argh! Another great company has bitten the dust. This week it's Poison Spyder Customs. It's a real shame to lose these guys. We were one of their very first dealers when Clifton Slay started up his company.

While the road to growth had not been smooth and delivery times suffered, we stood by Poison Spyder because of their great products.

Unfortunately, it seems the economy and the general off-road market environment was not kind to them and they have discontinued their entire product line, except for their beadlock wheels, chassis and apparel.

We'll miss you guys. :(

If you'd like to know more, you can read a thread started by Clifton Slay here.

Bikers for Babies Follow-Up

2008-10-13T10:16:00.004-05:00

Well, the ride was a great success! I raised lots of money for march of dimes and had a great day on the bike. My tour for the day was just over 350 miles! My back side's a little sore but it was all worth it.

While I was there I met Dee Snider, who is one of the celebrity spokespersons. I asked him what his connection was other than he's a biker and thought it was a good cause. It turns out that two of his four kids spent time in NICU when they were born. Both made it out alive.

I told him he was fortunate, as my son did not and showed him my helmet. On it I painted "Today I ride for Daniel. June 3-16, 2003"

He was definitely moved by it and was happy to pose for the photo you see here. Thanks for all you're doing Dee.

In case you missed it, my fundraising page is still ongoing here.

Columbus Day Weekend Sale Thingy

2008-10-10T17:29:00.002-05:00

Yes! Another post. Two in less than 24 hours! Why? Because, well, we're not always the sharpest tacks in the box and we just realized that Monday is Columbus Day. Yes, you Government types will get the day off. Hurray, you! The rest of us, however, still have to work. But that doesn't mean it can't be fun.

While the world market screams for mercy and gas prices fluctuate hourly and the Dow plunges, we're doing our part to help by offering up a 5% Off Discount Code good through this coming Monday the 13th.

Just enter the code COLUMBUS on the cart page. But do pay attention to those darned exclusions, listed below. If you're not eligible, your code will not be honored.

This Stuff Has To GO!

2008-10-10T09:08:00.003-05:00

This Stuff Has Got To Go!

The boss (me) says we've had this stuff here too darned long. Who ordered all this stuff anyway? (cough cough) Seriously, though, some of this stuff is overstock and some is end of season stuff and some is just what were thinking putting this on the shelf stuff. Regardless of what it is, it's all new in the box and at super duper gotta-go prices. So take advantage now while supplies last.

We have got to get this stuff off the shelves! It's either odd-ball stuff that's been here too long or it's season-end type stuff we just want out of here. A lot of this stuff is just covering our cost on the parts + UPS. Quantities definitely limited! While supplies last...

Smittybilt Sure Step Side Bars - TJ - Black $139.95 SHIPPED
http://www.4x4rockshop.com/Scripts/prodView.asp?idproduct=13901

Spidertrax Wheel Spacers

WHS-012 JK 5-5 to 5-5.5 Spacer/Adapters - $85 FREE SHIPPING

http://www.4x4rockshop.com/scripts/prodView.asp?idproduct=11513

WHS-011 JK 5-5 to 5-4.5 Spacer/Adapters - $85 FREE SHIPPING

http://www.4x4rockshop.com/scripts/prodView.asp?idproduct=11512

Superior JK Gears

1 Set - D30513RJK (Dana 30 Front 5.13) - $159.95 FREE SHIPPING

http://www.4x4rockshop.com/scripts/prodView.asp?idproduct=12365

1 Set - 35-2052 (Dana 44 Rear Installation Kit) - $159.95 FREE SHIPPING

http://www.4x4rockshop.com/scripts/prodView.asp?idProduct=13902

BesTop

- You'll have to call to get these prices

52525-15 - TJ Header Bikini - Black Denim - '97-'02 - $67 Free Shipping

52580-35 - JK 2 Door Bikini - Black Diamond - $75 Free Shipping

Lange Hard Top Hoists

1 Set - #014-388 - '60-'06 Jeeps - $120 Free Shipping ($49.95 off) Call to Order

MICKEY THOMPSON WHEEL PACKAGES - BOTH SETS ALSO HAVE $150 MAIL-IN REBATES!!!

These are STILL here! Let's make a deal!

We've got a couple of Mickey Thompson packages ready to go for you 5 on 4.5" backspace guys (Jeep TJ/YJ/XJ)...We've got these way marked down because they have GOT TO GO! We can even offer 12 months 0% to those you qualify through 10/14/08!

THIS IS AT-COST FOLKS! PAYING CASH? SAVE EVEN MORE!

The one on the left -

$1849.95!!!

Baja MTZ LT315/75R16 (35") on Classic Lock 16x8 wheels

The one on the right:

$1599.95!!!

Baja MTZ LT305/70R16 (33") on Classic II 16x8 wheels

And remember, we're

ALWAYS only 5% Sales Tax

when you pick up in the store!

While supply lasts. One of each package in stock at time of post. Ask about other packages (any make/combo)

Store pickup or local delivery only

More on Pies... and Recycling

2008-10-02T14:43:00.003-05:00

OK, for the last time, here's another plug for my pie-making skills. Yes, I'm a "Renaissance Man." Just ask the Shelby County Reporter. Read all about it here.

Anyway, today, the newspaper was here again to shoot still another story with me in it. Boy am I getting popular! So I figured I ought to clean up the joint a little bit. Part of that was taking out the recycling.

Our town, Chelsea, Alabama, has a gigantic recycling bin at City Hall for us all to use. Too bad we don't get curb-side pickup, bet at least we can recycle our paper, cardboard and cans, right? I'm happy to do it even if means having to pack it all up and take it down the road.

Today was the day an since it's so beautiful out, I decided I'd take the Scrambler. I do wish Jeep still made something like the Scrambler because they were just so darned handy...

All Hail The Pie King!

2008-09-22T09:14:00.002-05:00

Just thought I'd share a little bit of some personal news. This last week we spent almost every night manning our booth at the Shelby County Fair, here in Columbiana, Alabama. Now if you ain't from around here, the county fair is the real deal. We're not just talkin' rides, games and greasy food. Oh, no, the county fair's got exhibits and competitions for everything from livestock to canning to quilts to photography and, my favorite, baked goods.

Since last year, I sort of joked about entering a pie in the county fair. I mean, really, though, could a Jeep shop owner actually stand a chance against seasoned white-haired ladies?

I decided to find out.

So, last Sunday I spent about five hours baking pies. I entered an apple pie and a pumpkin pie. Judging was on Monday - the first day of the fair.

I won...twice!

That's right, this ol' grease monkey took 2nd place for my apple pie and 3rd place for my pumpkin pie.

Oh, and as a bonus, our booth with my Jeep in it, took a 3rd place ribbon, too!

Yes, that's right, he can build a 4x4, chain saw a tree or bake a really yummy pie.

Hunting Season is Here - Now Carrying CamoWraps

2008-09-18T11:02:00.003-05:00

Hunting season is upon us and down here in the South, it's very evident. We are now a CamoWraps dealer and can get anything you want, from full wraps, to accent kits to decals. We've used the competition and we like the look of the CamoWraps print the best.

CamoWraps comes in all of the favorite patterns like Realtree and Mossy Oak and many more.

You can view all of the patterns here:
http://www.camowraps.com/patterns.php

Just let us know what you want and we'll get it right out. Most kits ship within 48 hours. Of course, you can also bring your rig to the shop for us to install it for you.

Still Another Rebate - BesTop!

2008-09-08T09:37:00.001-05:00

Boy, the rebates are flodding in lately. Kind of a sign of the times, really. Everyone's trying hard to make a sale these days.

Anyway, here's the scoop...

Via Michelin X-970 GPS - ONLY $189.95!!!

2008-09-05T10:12:00.002-05:00

We're overstocked on the Via Michelin X-970 GPS Units. They work nicely. I've been using one in the store for a demo...

$189.95 shipped. Compare at Amazon - $349.95!

N 33° 20.714 W 086° 38.393

2008-09-05T08:39:00.001-05:00

N 33° 20.714 W 086° 38.393

Oh We're Media Nerds Today

2008-09-04T14:30:00.003-05:00

Today, we bring you two very exciting glimpses into the world of 4x4ROCKSHOP. That's right!

First up is a webcam we're testing out. You'll have to use Internet Explorer and download a quick little plug-in but it only takes a minute. Sometimes you'll find something interesting - other times you may just see an empty counter, a dark shop or our hummingbird feeder. It's pot luck. I'll try not to do anything obscene when I walk by. Check it out here.

The other is our new commercial that was shot to air on our local high school team's football replays they show on cable tv. Yes, football's that big around here that they play the high school games on tv!

It's fun and will give you a little idea of what the shop is like.

Now Offering Bug Out Bagz!

2008-09-03T23:53:00.002-05:00

You may have seen these in some of the outdoors and 4WD magazines lately. Bug Out Bagz are here at 4x4ROCKSHOP!

These guys have taken all of the thought out of figuring out what to put in the bag in case everything goes to #*@! on the trails. This is some of the essential stuff you'll need to stay hydrated and in one piece while you hike out to safety.

They offer several packages and we'll be adding more as we go. If there's something you want that you don't see here, ask!

Check it out here.

Rebates Galore!

2008-09-02T11:05:00.000-05:00

Man, it seems the rebates and specials keep on rolling in! Here's the latest roundup:

Rancho 4PLAY Promotion - This one's pretty darned rockin'. Buy any 4 Rancho RS9000XL and/or quickLIFT shocks between September 1 and October 31, 2008 and get a FREE myRIDE wireless remote control! We sell those for $259.95 here so WOW is that a sweet deal. We carry the entire Rancho line so it's usually best to call and order so we can get the correct shock for your truck.

Optima Batteries - Buy any Optima battery before September 15, 2008 and get a $25 rebate.

Edge Tax Promotion - Extended! Purchase any Juice with Attitude and save $100 or any Evolution and save $50. Also, save $30 on the new Mileage Max. Click here to see how this promotion works.

Body Armor Bumpers - Order a rear a 59" CJ, YJ or TJ rear bumper or a JK 63" rear bumper and tire carrier and get FREE Rock Crawler Sidebars! Also, they are offering a FREE Winch Plate with purchase of their Front Triple or Quad Bumpers. This is not a mail-in and wait deal. You'll get the free goodies with your order!

Mickey Thompson and Dick Cepek - Here's one that's been going over great in our store. All purchases must be done before September 30th or October 31, 2008. Please call to order as most tire and wheel sizes and packages are not set up on our website. Oh, and yes, you can get more than one rebate if we do a tire package with the right wheels and tires!

Buy 4 Mickey Thompson Baja ATZ Radial, Baja ATZ Plus, Baja MTZ Radial or Baja Claw radials and get a rebate - $75 for tires up to 12.50" wide and smaller than 33" tall or $100 for tires over 12.50" wide and taller than 33". Nice! For details on this one, click here and to order, call us! We carry all sizes.
Buy 4 Mickey Thompson Classic II or Classic Lock wheels and get a $50 Pre-Paid MasterCard! All sizes and bolt patterns qualify.
Buy 4 Mickey Thompson Baja ATZ Radial, Baja MTZ Radial or Baja Claw Radials in "Specialty Light Truck Sizes" (meaning fat) and get a $200 rebate on tires 15.50" wide or a $100 rebate on 13.50" wide. (This one ends September 30, 2008)
Buy 4 Dick Cepek Radial F-CII, Mud Country Radial or Crusher Radials before September 30, 2008 and get a $200 rebate on 14.50 or 15.50" wide tires or a $100 rebate on 13.50" wide sizes. Please call to order.
Buy 4 Dick Cepek Radial F-CII, Mud Country Raidal or Crusher Radials in widths up to 12.50" and get a $100 rebate on 33" or taller sets or a $75 rebate on sizes shorter than 33".
Buy 4 Dick Cepek DC-1 or Torque wheels and get a $50 rebate.

New 6" Rough Country Kits for Jeep JK

2008-08-28T10:26:00.003-05:00

Just announced this morning, Rough Country has a brand-spakin' new 6" kit for you Jeep JK guys. Will a full bevy of control arms and bracketry, this looks to be a pretty complete kit.

We also like the bump stops they are using on their shocks here to defend against over-compression. Nice touch.

Note that at this time, the 2 door models will ship with 4" springs up front and 2" spacers, while the 4 door models (pictured) will get 6" springs. Both get 6" springs in the rear.

Rough Country is also partnering with Tom Wood for driveshafts for the kit so there are part #'s for easy ordering.

You can check out the kits here.

Oh Boy! A Riddler Cover for Chrysler 8.25!

2008-08-27T12:26:00.004-05:00

Yes! It's finally here! A Riddler differential cover for you Cherokee guys with the Chrysler 8.25 rear axles. It's the same killer construction and design as the other Riddlers so anyone familiar with those knows what to expect. Photo coming soon. This was just announced a few minutes ago. They are ready to ship, so what are you waiting for? Order here.

March of Dimes Ride

2008-08-26T14:47:00.005-05:00

Because of my own experience with premature birth, I am a big supporter of the march of dimes. So, each year, when the Off Camber 4WD club, based in Georgia, has their fund raising event at Morris Mountain ORV Park, we are proud to participate.

This year's event was a great success, even given today's economic climate. 92 rigs were registered and nearly 700 raffle tickets were purchased, resulting in a $3200 donation. Well-done!

We were happy to donate a bunch of goodies for the raffle and everyone seemed to appreciate them. We also had a blast riding the trails, meeting new 'wheelers and watching the caos that ensued during the competition.

If you're in the area next summer, be sure to look up this event.

Rock Hard Bumper Blow Out!

2008-08-20T09:48:00.002-05:00

As you may or may not know, Rock Hard has changed their powdercoating from smooth black to textured black.

A few of the smoothies are still available but very very limited.

If you want one, please EMAIL or call to confirm stock and we'll take the order by phone.

We're offering them at 20% off of retail + FREE SHIPPING!

Here's the list:
- 60" Angled Hoop # RH4001-C $274.95
- 60" Straight Hoop # RH4005-C $274.95
- 60" Straight Hoop + Extensions #RH4005-CX $307.95
- 54" Straight Hoop # RH4001-C $274.95
- 54" Straight Hoop + Extensions - #RH4005-CX $307.95
- 46" Straight Hoop + Extensions - #RH4005-CX $274.95

To view models, go here:

Availability limited. No guarantee of stock. Please check first.

Swift Hitch - Magnetic Spotter Anyone?

2008-08-13T11:20:00.002-05:00

OK so there's this gadget called the Swift Hitch. Very cool. Essentially, it's a magnetic camera that wirelessly sends it's color signal to a hand-held receiver. It's intention is to make hooking up a trailer by yourself simple. Just pop it on the tailgate and back up, drop the trailer on the ball and you're good to go.

But it occurred to me - wouldn't this make a great magnetic spotter? I mean, stick it on the front bumper and you can see what's ahead. Or stick it on the back - whatever.

I intend to try this out this weekend myself on the trails.

Anyway, they are in stock and we have a very substantial instant discount on them once you add them to the cart, so have a look!

New Rough Country TJ Kit

2008-08-06T10:32:00.001-05:00

Interesting new kit for you TJ guys wanting to run 31's (or 32's with a body lift) from Rough Country. While most "budget boosts" are 2 inch (ok, really 1.75"), this kit is 2.5" and uses springs instead of spacers to achieve the lift. In addition, it uses jounce bumpers on the shocks to act as bump stops. The kit also uses different front springs, depending on the engine onboard. Nice.

Anyway, the kit's set at an intro price of $299.95 plus just a wee bit of shipping (they don't allow free shipping) and it's available now. This is a brand new kit on the market. My personal assumption is a rear trackbar bracket may be needed, though they don't mention it in their own materials.

Check it out here

Gone Wheelin'

2008-07-29T16:23:00.002-05:00

We're outta here. Mike's out west with HUMMER checking out the new H3T pickup so he shut the joint down for a couple days. But don't fear, we'll still probably offer better customer service and response times than a lot of shops out there - even on the road!

Yes, Mike may be gone, but he's always got that blasted Blackberry in his pocket, ready to answer emails as they come in. OK, well, he will be on airplanes or on the trails in the mountains, but rest assured, he'll answer as soon as he can.

All orders received will be processed on Monday. First in, first out.

Oh yeah, may as well throw a coupon code out there for y'all.

Coupon code is SIERRA. Use it on the cart page when you check out to save 5% off your order. Now, as always, there will be exceptions due to either dealer agreements or too too low margins. If you use it on something not eligible, it will not be honored.

The envelope, please...
Exclusions: Edge, MSD, Superchips, Rubicon Express, JKS, Poison Spyder, Shrockworks, BesTop, winches, combo deals, financed deals or packages including tires & wheels, freight, gift certificates, previously-negotiated deals, sales or backorders.

Offer may change at any time

A Survey

2008-07-17T16:03:00.002-05:00

Got a minute? Please answer a few questions for us...

Click Here for Survey

Shop Crawler

2008-07-16T10:17:00.004-05:00

Today I thought I'd just link over to a story I just wrote for ROCKCRAWLER.com. It's a quick look at the Rugged Roll Work Seat from Step2 - yeah, the guys that make those groovy blow-molded kid toys and playgrounds. Anyway, check it out - especially if you have kids. You'll fit right in when you work on your next project. :)

Read the story here

12 Months No Interest!

2008-07-11T15:01:00.002-05:00

Got a CarCareONE card? If not, get one here:
http://www.carcareone.net/CarCareOne/signupcc1.htm

Then give us a shout.

For a limited time, we're offering 12 months with no interest if paid in full at the end of the 12 months. Yup. WE are paying your financing!

Let's face it, business for everyone is slow. We're trying to help you help us.

Offer's good for purchases on the CarCareONE card over $1000. Some restrictions may apply as the hit on our end may be more than the profit so please check with us first to make sure what you want qualifies. Most things will. :)

Offer can end at any time without notice

Warn M8000 Winch Special! $599.95 Shipped!

2008-07-10T14:36:00.002-05:00

Yep, you read it right. We've got the Warn M8000 With Roller on sale for $599.95 SHIPPED! No secret fees or anything silly like that. $599.95 gets it to you anywhere in the lower 48 states. Of course, if you are in AL you will pay tax.

Sale good for order received by 12 noon July 18, 2008

CHECK IT OUT

4th of July Sale!

2008-07-03T16:26:00.001-05:00

Click here to view the sale newsletter:

4th Sale Items

2008-07-01T17:05:00.002-05:00

Just a quick note to let you know about some sales going on here at 4x4ROCKSHOP.com!

We've got some seriously sweet deals on Kilby stuff now through Sunday, July 8th, 2008. Really.

First of all, these all have FREE SHIPPING!

TJ or YJ Gas Tanks - $249.95!
TJ Steering Box Skids - $39.95!
YJ Steering Box Skids (NEW ITEM) - $49.95!
JK Muffler Skids - $215!
TJ or JK Onboard Air Systems - $1099.95!

Also, throughout July, all Off Road Only UTurns are only $549.95 shipped! That's $100 off!

JKS TJ Body Lift/Motor Mount Special

2008-06-23T12:29:00.002-05:00

OK, we admit it - we're overstocked and need to get rid of some of these darned t-shirts! Seriously, though, these shirts rock. I mean, they are Life is good for cryin' out loud. They are $20 all-cotton t-shirts with a vintage-looking truck on them. Yeah, yeah, we know, we're doing a truck t-shirt with Jeep parts but do you really care? It's a free t-shirt, dude!

So while supplies last (or until we come to our senses), these Go Series t-shirts are FREE when you purchase a JKS81009904 TJ 1.25" body lift/1" motor mount lift combo. It's like getting a free fruit pie when you buy a Combo #1.

Dig it. Tons in stock. Order now.

You're still reading.

What are you doing? Go order it!

Superchips Summer Sale!

2008-06-18T10:56:00.004-05:00

Looking to eek out more power and maybe even some fuel savings from your truck? Well, now through July 31, 2008 we're offering sweet deals on Superchips! You'll need to call in and order these at 205.678.2510 and ask for Mike. Prices include free shipping, too!

Cortex sale MVP: $449
Flashpaq sale MVP: $379
Tirepaq sale MVP: $199

For more information visit www.superchips.com

Body Armor Rear Bumper/Tire Carrier Deals!

2008-06-06T12:58:00.003-05:00

We've got an awesome special right now on Body Armor 4x4 54" rear bumper/tire carriers for you guys with CJs or '97-'06 Wranglers (TJ). Normally, $999.95, for a limited time, we are selling them for $699.95 with Free Shipping! Yes, $300 off! These are ready to ship, so what are you waiting for?

Order TJ here

Order CJ here

Kilby Releases Power Rack for Jeep JK

2008-06-04T17:34:00.005-05:00

These guys are ready to ship next week and we not only have a limited-time exclusive on them but we're also doing FREE SHIPPING, too!

Made from 14 gauge steel with a black texture powder coat finish, the rack provides a secure overhead mounting platform for CB radios, extra lighting, or anything else you might want to mount up and out of the way while maintaining easy access.

The design also incorporates a closed raceway section to route wires out of sight. Installation is simple and requires approximately 45 minutes and some minor drilling.

Order Here

Poly Performance JK Skids

2008-05-30T16:18:00.001-05:00

We now have the Poly Performance JK Skids online. For you 07+ Jeep Wrangler owners needing some under-side protection, these are definitely worth a look...

Check them out here

A Dollar for Your Thoughts

2008-05-30T14:56:00.002-05:00

We're curious to know how many people are reading this. So we figured, what the heck, it's Friday, let's offer up a dollar for your thoughts. Here's a coupon code to save $1 off any sale between now and Sunday night, June 1, 2008. :)

BLOG1

2 New Product Lines

2008-05-16T16:41:00.000-05:00

We are now carrying Garvin Wilderness Racks and Lange Originals Hard Top Hoists and accessories.

The TJ and JK hoists are on the site but the Garvin stuff you'll want to call or email about.

Oops! We Goofed Up!

2008-05-12T08:52:00.001-05:00

Oops! We goofed up setting up the UNHAND coupon code on Friday. So we've extended the deal through Tuesday, 5/13/08

See previous post for details

Alloy USA Rear Shafts are In!

2008-05-09T08:55:00.003-05:00

After a reeeeeeeeeallllly long wait, Alloy USA has finally shipped out some Dana 44 rear axles for us. They'll fit your Jeep TJ (disk or drum brake) or Cherokee. We sell them unassembled or assembled.

Here, you can see our new guy, Chris, working hard banging together some disk brake assemblies for some customers.

Shafts are available for order online now by clicking here.

Unhand That Wallet!

2008-05-09T08:53:00.000-05:00

Today through Sunday, May 11th, 2008, use coupon code UNHAND and get 5% off any order over $100. Some exclusions apply, of course, so read below and if you use the code it will not be honored on the following...

Exclusions: Edge, MSD, Superchips, Rubicon Express, JKS, Poison Spyder, Shrockworks, winches, combo deals or packages including tires & wheels, freight, gift certificates, previously-negotiated deals, sales or backorders.

Offer may change at any time

Help Recycle and Quench Your Thirst

2008-04-29T22:09:00.002-05:00

We do a lot of recycling here at the shop. When we can, we re-use shipping boxes to send out packages. So, for example, don't be surprised if you get a box that says "Frozen Waffles, Keep Cool" on it or it may have a big ol' Amazon smiley logo on it.

We also use recyclable packing materials whenever we can, such as paper. We're not fans of packing peanuts but we do use them sometimes for fragile items like glasses or lights. We never ever buy them. We re-use what we get in boxes sent to us.

We do sometimes use plastic air pillows or bubble wrap, but again, only if we got them in the first place from someone else.

In the shop, here, we also recycle paper, cardboard, and plastic bottles. My employees think I'm nuts sometimes when I scream "No! That goes in the white bin in the back!" but I can take the heat.

Every couple weeks I load up the truck and haul it off to our local drop-off center and cut and stuff it all into tiny holes in the bin. It's hard work but it's important to me.

One other thing that is important is recycling your printer's ink cartridges and dead cell phone batteries. Not everyone likes to bother with it so for you local folks, we're bribing you to do it. If you drop off either one here, we'll give you a free can of soda or a bottle of water to cool off and quench your thirst. Then we'll deal with getting them recycled in bulk. If you bring in 3 or more, we'll even fork over a free bottle or can of NOS Energy Drink. Such a deal!

Lots of News!

2008-04-24T19:13:00.003-05:00

Looks like I've let the news stack up a bit so here's a boatload in one shot.

First of all, for you local folks, our lift is in and ready for your rig! So if you need something installed, bring it by!

Also for you local people, come by this Saturday for our open house between 10am and 2pm. We'll probably have hot dogs, drinks, and all that stuff.

For those of you needing Dana 44 axle shafts for your Jeeps, Alloy USA shafts are in stock and ready to ship. If you need them assembled, we'll need a little time but we can do that, too.

Now Carrying AEV - nth Degree

2008-04-10T16:11:00.004-05:00

We are happy to announce that we are once again selling nth Degree parts. The bigger news, is that we're also now an AEV Conversions dealer! It will take a while to get our site up to speed on these lines so if you're interested in something, please ring us up or drop us a line.

Aluminum Customs Cyclone Hood Panel Insert

2008-04-08T19:33:00.003-05:00

TJ engines run hot. Add in summer's high temperatures, crawling on the trails or sitting in traffic and you have a recipe for overheating. The solution? The Aluminum Customs Cyclone Hood Panel Insert.

This is a simple install. The hardest part is gathering up the gumption to cut the holes in your hood! But once you make that first cut, the rest is easy. :)

At $194.95 with FREE SHIPPING, this should really be a great boost in air flow and actually looks pretty cool. Oh, and of course, it's paintable if you don't like the raw aluminum look.

UNICHIP - BIG Price Increase Coming

2008-04-08T19:28:00.002-05:00

If you want some big time gains in power, you need to check out UNICHIP. We carry the whole lineup but right now we only have Jeep TJ and JK models on our site, because we're expecting a very significant price increase in the next week or two ($100 or more is what we're told).

If you're considering one of these units, buy now! Seriously! Also, we can tune them for your specific setup, for example, 07 Jeep JK with a Volant intake and a catback. Just let us know what you've got and we'll get you rockin'.

Check out our very excellent pricing with FREE SHIPPING here.

The Rockshop Rockies

2008-04-04T09:50:00.002-05:00

In the spirit of all things Spring and community involvement, we're so very proud to be sponsoring the Chelsea Youth League 7/8 year old Rockies baseball team.

I went out to watch the boys play last night and I was very impressed with them. They can hit, they can throw, and darnit if they aren't just so much fun to watch.

Over the years I grew tired of the major leagues. It seems their motivation isn't so much the game anymore. I enjoy seeing our local Birmingham Barons minor team play much more. And now, I can enjoy these little guys playing the game they love so much and having tons of fun on the diamond because they want to play ball. They looked so excited to be out there and they all have full uniforms and a great field to play on. Boy, we were lucky to get t-shirts some years when I played, let alone have manicured fields, score boards and functional helmets!

Anyway, you looked good out their kids. Have fun! We're proud to have our name on your shirts!

JKS Grants Us Our Wish!

2008-04-02T18:53:00.003-05:00

JKS has always made a great tie rod for the Jeep TJ/XJ/ZJ. But we always wanted something a little thicker, and oh - you know - already black so we didn't have to paint the darned thing. It was always hard to sell a guy with a taco'd tie rod a new one, then tell him, by the way, you have to paint it first before you put it on."

So I just got off the phone with Jim Nollette, owner of JKS. He told me he now has the NEW TR100 ready to ship. It's 1 1/4" thick .375" DOM tubing and... it's powdercoated black! Hurray!

OK, the photo over there on the right is actually the old one and just look how pretty it is sitting there, wit its nice wrench-flat for easy adjustments and those gorgeous jam nuts... ah... takes your breath away doesn't it? Now imagine that, only fatter and powdercoated black. Yeah, baby!

Have we got you rev'd up yet? I hope so. Oh, here's the best part, we've got them for a mere $89.95 with FREE SHIPPING! That's $5.05 off of retail and we're eating your freight.

You're still reading. Why are you still here? Go order a new tie rod!

Mickey Thompson Rebates!

2008-03-31T14:24:00.002-05:00

WOOHOO! Time for some nice rebates on Mickey Thompson Tires!

For more info on the rebate, visit http://www.mickeythompsontires.com/rebate

We carry the whole line so give us a holler for quotes and stock.

Oops! We Goofed Up!

2008-03-31T11:16:00.002-05:00

Oops! Looks like we missed a price DROP! Really! Edge Trail Jammers have actually come down in price. If you're looking for some seriously groovy gains on your Jeep TJ XJ or Liberty, check it out here.

New Line - Dynatrac

2008-03-21T16:26:00.002-05:00

We are now a Dynatrac dealer. If you know the name Dynatrac already, you're well aware of the high quality axles and parts they sell. If not, check them out here. Dynatrac makes the best Dana 60 setups out there that we've ever seen. If you're going big on your Jeep or ready to swap that IFS front end out, you've got to give us a call. Just let us know what you want and we'll get a quote together for you.

Interesting Column in Money Magazine

2008-03-17T11:57:00.001-05:00

I read an interesting column from Jean Chatzky this morning that I thought I'd link to here. It's about what your time is worth and how that relates to shopping around for the best price on things.

I feel like the pricing here at our shop is extremely competitive in most cases. Once in a while our customers dig up a lower price somewhere and ask us to match it and when we can, we do, most of the time. But what that tells me is that if people want to buy it here in the first place, then our shop must have something they like better than the other places. Is it the name? The store? Me? Our service? Who knows.

Anyway, check out Jean's article. It's interesting because sometimes I think this way. I don't always price shop everything I buy. You can drive yourself nuts doing it and it's a waste of time if you already know where you want to buy it from in the first place. Build a relationship with your sales people at the stores you like and it'll always pay off. Sometimes by saving you money. Sometimes by saving you time and aggravation. Sometimes it's intangible.

OK, there's my thought for today.